About Kristina
As an award-winning digital strategist, Kristina’s talents span social media analytics, digital campaign implementation, inbound marketing strategies, corporate training and eLearning. Kristina possesses extensive industry knowledge of digital tools such as Hubspot, Hootsuite, Radian6, Salesforce and more that she has garnered through her diverse client experience with businesses of all sizes ranging from Fortune 100 companies to start-ups. Her marketing experience spans the music, beauty, healthcare, non-profit and tech industries.
Kristina has a can-do attitude and is a strategic thinker who is not afraid to take creative risks that drive results. She thrives at leading cross-functional teams and has strong presentation skills that she has used to deliver training to executives and business owners for over a decade.
She holds a Master’s Degree in Educational Technology Leadership from George Washington University and a BBA in Organization & Management from the Goizueta Business School of Emory University.
Organizations Kristina has worked with include:
Best-in-Class Marketers Top 50 Award Recipient:
Awarded to top-notch marketing teams for B2B digital strategies
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IT Services Marketing Association Gold Award Recipient:
Awarded for teams’ social presence at Mobile World Congress 2016
Professional Awards
Digital Portfolio
Global & National
Live Social Media Event Coverage
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CES 2017 Social Lead & Project Manager, IBM Las Vegas, Nevada (on-site coverage)
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Mobile World Congress Social Lead, IBM Barcelona, Spain (off-site coverage)
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Rimi Nique Music Video Shoot
The Voice Contestant
Bangkok, Thailand (on-site coverage) ​
Consumer Electronics Show (CES) 2017
The largest global technology and innovation showcase with 180,000+ attendees and 4,000+ exhibiting companies ​
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Location: Las Vegas, NV
Selected to spearhead digital content creation and social channel management for the IBM Mobile team at CES 2017. This included handling all live coverage, vendor interviews, thought leadership blog posts and digital asset creation such as custom GIFs for an audience of 65,000+ partners, vendors and sponsors.
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-Coordinated all content management on-site with a remote team of creative designers and community managers
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-Conducted live interviews of CES Mobile Innovation Award Recipients
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-Wrote daily event recaps for C-suite thought leadership blog
Mobile World Congress 2017
World's largest mobile industry conference which boasts over 108,000+ attendees and 208 countries represented.
Location: Barcelona, Spain
Served as a remote social media lead for IBM as part of a digital newsroom team providing live social coverage and audience engagement.
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My team was awarded the ITSMA Gold Award for having the most innovative social presence at MWC which included the Mobile Ideas cab interview YouTube campaign. Attendees were picked up by a branded IBM Mobile van and asked to share their industry thoughts while en route to events.
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The campaign generated 600,000+ YouTube views.
Rimi Nique "Almost Doesn't Count" Music Video Cover
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Location: Bangkok, Thailand
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Served as assistant set manager and freelance social media consultant.
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-Created social media strategy for YouTube video premiere
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-Assisted with wardrobe and makeup coordination
-YouTube launch garnered 200,000+ views in 2014
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Rimi Nique is an Indian pop star who appeared on The Voice Thailand in 2013 and partnered with Thai pop star, Mike D. Angelo to create a cover video. Mike is under Thailand's biggest entertainment label company, GMM Grammy.
#MobileWorldChangers Campaign
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Introduced the first digital badge award campaign for IBM MobileFirst serving as project manager and social lead.
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-Interviewed and scouted 20+ global businesses across India, Germany, Africa, Indonesia and more
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-Created blog partnerships and content for IBM's thought leadership blog
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-Worked with creative designers, editorial team, and social media manager to execute campaign launch
-Garnered over 10,000 social impressions and 7 new thought leadership partners for IBM Mobile
'My Curls Make Me Feel' Curvaceous Campaign, Redken
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Served as project manager and set coordinator for Redken's first Facebook photo campaign. The campaign showcased women of all nationalities and their passion for having curly hair.
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-Managed entire campaign budget including casting call set up, booking all venues, models, make up and hair artists
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-Partnered with creative, PR and Marketing leads to coordinate campaign launch including all digital assets and social coverage planning
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-Partnered with expert stylists and thought leaders to curate hair tips for social media tiles
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Reviving Red
'Truth or Myth' Campaign
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Served as project manager and set coordinator for Pureology's first Facebook photo campaign. The campaign theme was a truth or myth weekly trivia celebrating the rich culture and vibrancy of redheaded women.
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-Managed entire campaign budget including casting call set up, booking all venues, models, make up and hair artists
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-Partnered with creative, PR and Marketing leads to coordinate campaign launch including all digital assets and social coverage planning
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-Tracked and established all KPIs and delivered performance reports